# Alberta Innovates — Alberta Digital Traction Program

**Type:** Grant
**Category:** Other Programs
**Funding Amount:** Up to CAD 50,000 CAD
**Eligible Regions:** Alberta
**Eligible Sectors:** digital tech; software development
**Official Source:** https://albertainnovates.ca/programs/alberta-digital-traction/

## About This Program

Money for digital technologies and products

## Details

The Alberta Digital Traction Program is designed to fill a gap identified in the Alberta entrepreneur ecosystem for Alberta’s Digital SME’s striving to achieve traction to grow into scaling, global, digital firms. Traction is measured through customer metrics such as customer acquisition, activation, retention, referral and ultimately revenue. It demonstrates product/market fit to investors and potential for exponential growth. Active customer discovery throughout product development is essential to gain traction and product/market fit.

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